Hi, we're Ellie and Morgan! and our little dreamer, Gratts!
When we started Groundd to help us sleep better, we could never have dreamed of all the ways in which our products would help our customers.
From NZ Olympic athletes using Groundd blankets to reach peak performance to countless families describing the overwhelming relief of their young ones finally able to sleep soundly, the customer feedback we get is, by far, the most rewarding, gratifying and motivating part of our business.
We are not sleep experts, we are just people that sleep every night. However, the increasingly stressful world we live in was compounded with daily doses of screens, caffeine, and long work hours that started taking a huge toll on our ability to relax and to sleep well. Naturally, we love sleep, so we decided to do something about it.
It All Started With Hot Nights
Morgan had been suffering from insomnia for years, laying awake at night while his mind was racing. During the warmer months, his body temperature would soar at night, causing him restless nights of tossing and turning and kicking the blanket off.
During these hot summer months Morgan craved the comforting weight of a heavy blanket, but without the warmth. Morgan talked to everyone and tried their sleep tips, products, and remedies, but nothing made a significant difference. He did learn, though, that a lot of people were experiencing the same issues.
Enter Weighted Blankets, spoiler- they work!
Then Morgan heard of weighted blankets, which were widely used in the medical field for their calming benefits for stress, sleep and stimulation. He ordered one online and was excited by its potential as the weight soothed him to sleep and he started to wake up much less throughout the night. However, all the available weighted blankets were made of synthetic materials that trapped body heat and caused overheating at night.
Scratching The Entrepreneurial Itch
The synthetic fabrics and plastic packaging widely used were simply not taking advantage of the innovative materials and sustainable processes now available in textile industry.
Building on the solid foundations of weighted blankets, Ellie & Morgan designed a weighted blanket that they loved. They embraced the latest materials available that were not only thermo-regulating and felt luxurious to sleep on but were also environmentally friendly. This holistic approach shaped Groundd's mission to create maximum comfort with minimal footprint.
Groundd's unique weighted blanket truly works to help us sleep better and relax, and we are hope it can help many others as well.